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Gymshark x Hans Boodt Mannequins
Gymshark has opened its new flagship store at 11 Bond Street, New York City.
At the center of this space: a series of customized sports mannequins.
Strong and dynamic characters.
Lifters. Runners. Athletes. Yogis.
Designed to bring the Gymshark energy in store.
The streets of New York’s Bond Street just got a whole lot more dynamic. Gymshark has unveiled its flagship store at 11 Bond Street: a space pulsating with energy, movement, and the unmistakable spirit of sport. And at the heart of this launch? Our full custom mannequins, created to bring Gymshark’s sports collection vividly to life.
THE PROCESS
The project began with real athletes
Through 3D scans, we captured the natural posture, balance, and presence of several athletes and members of the Gymshark community.
These scans were transformed into conceptual 3D models to preserve the authenticity of real movement. The character of the original pose.
The result is more than a display: it’s a celebration of movement, strength, and style. Each mannequin embodies Gymshark’s ethos, highlighting the performance-driven design of Hans Boodt Mannequins sports collection while bringing a tangible sense of energy to the store.
DYNAMIC CARACTERS MADE TO MOVE
This project demonstrates HBM’s full-service approach: scanning, modeling, technical refinement, finishing, assembly, and delivery. From the first scan to the moment the mannequins hit the shop floor, every step is a testament to our craftsmanship, precision, and commitment to bringing brand visions to life: anywhere in the world.
The result is more than a retail display.
It’s a brand activation.
An experience.
LET’S TALK
Get in touch to create your own custom sports mannequin project.
CONTACT US
If you have any further questions or need any other assistance, please contact us via email or by phone:}
- +31 10 316 320
- info@hansboodt.com