RETAIL
LACOSTE FIFTH AVENUE
On one of the world's most iconic retail streets, Lacoste opened a new flagship store spanning more than 10,000 square feet.
We created a series of custom mannequins designed specifically for this space.
Confident.
Athletic.
Unmistakably Lacoste.
SPORT AND FRENCH CHIC
Since its beginnings, Lacoste has occupied a unique space where sport meets fashion.
Performance meets elegance.
This balance formed the foundation of our mannequin concept.
CHARACTERS IN THE CROCODILE
The Lacoste mannequins were developed to reflect the duality that defines the brand.
Sporty yet refined. Dynamic yet controlled.
Their proportions are slightly amplified to hold their own in the expansive space. Their finish is clean to keep the product in focus. Their poses are both purposeful and subtle.
Athletic and elegant characters designed to bring the Lacoste universe to life.
RESULT
An immersive retail experience
A green mirror cube. Seven-meter crocodile sculptures. A deconstructed floor-to-ceiling tennis court.
And designer mannequins and displays that showcase the full breadth of collections.
Fifth Avenue is more than a cohesive retail space.
It’s an immersive Lacoste experience.
GET IN TOUCH!
Curious to learn more about the UNTITLED collection?
CONTACT US
If you have any further questions or need any other assistance, please contact us via email or by phone:}
- +31 10 316 320
- info@hansboodt.com